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Hi, I’m Emma!
I’m the everything behind ArchieBee.
I started ArchieBee in 2010, after the birth of my son Archie. I’d already spent years working in the fashion industry, mainly in bridal, but making children’s clothing gave me a different kind of creative freedom. I could dream up an idea, make the pattern, choose the fabric and turn it into something real.
Sixteen years later, that’s still exactly what I do.
ArchieBee is designed, pattern-made, cut and sewn here in Australia, with most of it happening in my little Blue Mountains studio. I also teach fashion at TAFE, so apparently spending my days surrounded by patterns, fabric and sewing machines still isn’t quite enough for me.
I’ve always loved natural fibres and beautiful construction, but more than anything, I want to make clothes that actually deserve a place in a child’s wardrobe.
Clothes that get worn.
Clothes that survive preschool, muddy knees, birthday parties, washing machines and younger siblings.
Clothes that can be handed down instead of thrown away.
I still hear from customers who bought ArchieBee years ago and now have a younger sibling, cousin or even a fourth child wearing the same piece. That means more to me than I can properly explain. Because yes, I make children’s clothes, but I love knowing that something I made has quietly become part of somebody else’s family story.
I source my fabrics through Australian retailers and wholesalers, choose natural fibres wherever I can, and make in small batches rather than chasing seasons or trends. I care deeply about Australian manufacturing and about being transparent about where and how clothing is made.
ArchieBee has changed a lot since 2010. So have I.
But the important bits haven’t.
Beautiful natural fibres. Thoughtful design. Australian made. Clothes made for childhood, and made to last beyond it.
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